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Target Slammed For Selling 'Mental Illness' Sweater

A Christmas sweater at Target is causing major controversy, and the holiday season isn't even here yet.

At best, some feel the sweater is distasteful. At worst, they say, it's promoting negative attitudes towards mental illness.

A social media campaign is trying to force the company to take the shirt off the market, but thus far the company is refusing to cave to the pressure.

Target is selling a new sweater that reads, "OCD: Obsessive Christmas Disorder."

Considering the obsession over the holiday season that starts way back in October, it sounds about right. Some sufferers of Obsessive Compulsive Disorder, however, are not amused by the shirt.

"Hey @target? How about we NOT sell shirts mocking mental illness?" said one woman on Twitter.

" I can't believe you're selling this in your stores. OCD is not something you joke about," said another.

"Boo, @Target. You'll end up on the naughty list if you keep making light of illnesses like #OCD," read another disapproving tweet.

Mental health advocate Rebecca Fuoco tried to explain the issue to MSN. "Making these flippant references (1) trivializes how devastating the illnesses can be and (2) perpetuates myths and misunderstandings."

Target isn't caving to political correctness this holiday season, though.

They plan to go on selling the shirt, which retails for $22.40. They also promised to reach out to their social media critics, but no word yet on if they have, or how it went.

Target isn't actually the only company using the 'Obsessive Christmas Disorder' phrase.

Other retailers like Cracker Barrel and Amazon.com are selling merchandise with the slogan on it. It's plastered all over mugs, t-shirts, aprons and other merchandise.

Some people feel the issue has been blown out of proportion.

"Let's not get super offended by the target #OCD sweater. I have actual OCD. OCD is not a joke, but it's just a sweater, calm down ppl," wrote one Twitter user.

"In the grand scheme of things, target selling OCD Christmas sweaters is not that big of a deal. it's not a battle worth fighting," said another.

It seems it no longer 'tis the season to be jolly'. It's more like it 'tis the season to be offended' or 'tis the season to protest everything'.

More and more companies are finding themselves in hot water over their holiday decorations, campaigns or choice of greetings.

Starbucks was slammed by Christians last year and they called for a boycott because the company didn't write 'Merry Christmas' on their red seasonal cups. The absence of the phrase enraged people who feel that there is a 'war on Christmas'.

Another group is boycotting PetSmart because they omitted the word 'Christmas' from their seasonal advertisements. It worked; after complaints came pouring in, PetSmart quickly whipped up a Christmas ad campaign and sent out flyers.

Walgreens found themselves red-faced when someone pointed out the Hanukkah wrapping paper they were selling looked suspiciously like swastikas were drawn into the design.

Source: New York Post, MSN
Photo: Twitter, Business Insider, ViralTide

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